With all the buzzwords we find in the beauty industry, you’d be forgiven for wondering what on earth blue beauty is. There are plenty of reasons to learn more about this movement, however. And it is a movement, as opposed to a passing trend. Because blue beauty is one step beyond being sustainable, clean formulations or “going green.”
Here’s everything you need to know about the blue beauty movement.
What is blue beauty?
You could argue that blue beauty is a consumer lead initiative, despite the brands being the driving force behind the changes made to their products.
The phrase was first used by Beauty Heroes founder, Jeannie Jarnot, who said, “blue beauty is when personal care and beauty companies have initiatives within their operation that go beyond being sustainable, non-toxic, or green, but rather contribute back, in some way, to the health of the planet.”
There’s a rise in conscious consumers who demand more from beauty companies, who, let’s face it, has historically had a bad rep in terms of their environmental impact. We know, from sourcing brands and products at Organa, that it’s difficult to find companies that truly live up to the standards that many of us are now demanding.
That’s why movement’s like this are so important. At the least, blue beauty offers a benchmark for brands to work to in terms of developing formulations and products that are safe for our skin and our planet.
The difference between blue beauty and clean beauty … and the rest!
If you’re wondering what to look for when choosing skincare or beauty products, here’s a little summary on what each term means to us:
- Sustainable or green beauty: These products use ingredients that are renewable and environmentally friendly, and take into consideration every part of the product, from packaging to the formulations themselves.
- Clean beauty: With a focus on non-toxic formulations, clean beauty focusses on clean ingredients that are ethically sourced and non-harmful to our skin, but they may not be “green.”
- Blue beauty: While green beauty looks for ingredients and packaging that are sustainable, blue beauty is all about the oceans. Remember, 94% of all life depends on the oceans, and we are damaging them through plastics and other waste. Blue beauty seeks to rehabilitee the oceans and safeguards their future by using the right materials and ingredients. This is a lot more focussed than green beauty, as it looks at the types of waste that are harming our oceans specifically, to eliminate them and clean them up.
Blue beauty brands and Organa
We’re proud to support the blue beauty movement. Our approved brands all offer something back to the world, whether it’s through natural formulations or sustainable farming. Our aim is to support the environment and our health, and Kadalys is a great example of one of our award winning blue beauty brands.
Join the movement against microplastics
So, it’s very much about plastics, and while you may immediately think of large plastics, from seeing the litter strewn across our oceans (you’ve all seen those images, right?) there are other considerations here. It’s worth noting here, that the beauty industry is one of the biggest contributors to single-use plastic.
But what about the small stuff? We’re talking about microplastics. What are microplastics? They are those tiny bits of plastic that are smaller than a thumbnail, and microbeads, which are tiny little plastic beads found in products like scrubs. But also, as plastics never biodegrade but do break down to smaller pieces, microplastics can be formed as larger products are broken up into tinier pieces.
It doesn’t take a scientist to explain how harmful these elements can be for both marine and human health. Experts tell us that microplastics have now been found in the Artic, which was previously thought to be one of the last uncontaminated environments on the planet. They are found in our drinking water, and even in the air, we breathe.
But we can eliminate them, by pushing movements like blue beauty onwards, and choosing brands that don’t use materials that are toxic to our oceans and water supplies.
Ways you can support the blue beauty movement
Let’s be honest here, there is a lot of work to be done to clean up our oceans and drive programs like the blue beauty movement onwards. But we can all help to contribute to its success and momentum, without getting out there and getting our feet wet, quite literally, ourselves!
If you want to join the blue beauty movement, here are the things to look for when choosing your products and supporting blue beauty brands:
- Clean, sustainable, plant-based formulations, rather than depleting sources such as seaweed, or harvesting squalene, an ingredient sourced from shark’s liver, or using ingredients that are harmful to our oceans.
- No plastic ingredients, such as microbeads, by banning toxic chemicals and materials like this from products, we can take a huge step towards a bluer future.
- Ocean and environmentally-friendly packaging, which includes the obvious plastic packaging so prevalent in the beauty industry. But also eliminating things like toxic inks and coated paper on both packaging and internal documents, to become truly zero-waste.
- Avoiding brands that “blue wash”, a term highlighted by Sarah Jay of Toxic Beauty. This is where brands partner with a conservation organisation to “offset their impact.” To wholeheartedly support this movement, more needs to be done, and that starts with completely shifting the way the beauty industry currently uses plastics and toxic ingredients
Enjoy making the switch to Blue Beauty, starting with our award winning Blue Beauty Brands